Henan Black Spider E-Commerce Co., Ltd.

Quality management and brand promotion management have equal value
Many companies have been eliminated by society in such a situation. They have good products and good projects but they cannot enter the market, and the market accepts only a small part. , and then the company died prematurely, why is this? Whether it is ancient feudal rule or modern civilized society, the operation of an enterprise is inseparable from two things, one is the management of product quality, and the other is the management of brand promotion. If there is quality but no promotion, the company will be eliminated. If there is promotion but no quality, the company will also be eliminated. It can be said that the existence value of product quality management and brand promotion management is equal.
Why is corporate brand promotion important?
Brand promotion can improve the visibility of the company and let citizens know that there is such a company. Moreover, brand promotion can let citizens know what the company's products are and what they do. ,For this reason, citizens have a better understanding of ,this enterprise and its products. Only when an enterprise has a good reputation and popularity can it win in the market competition. Therefore, generally some capable enterprises will advertise for themselves. Although the cost of advertising is huge, as long as the advertisement is sold, Then the benefits obtained are also huge.
Five misunderstandings in industrial brand marketing
Quantity wins without branding
Many companies believe that product brand promotion relies on the quality of the product itself. Quality determines everything. There is no need to spend energy on marketing. Product Quality is important, but in the rapidly developing information age, no matter how good a product is, it still needs marketing. The traditional idea that the aroma of wine is not afraid of the depth of the alley should be abandoned.
Online marketing, lower cost
This misunderstanding is because such enterprises lack an in-depth understanding of brand marketing. Although online brand marketing is very cost-effective, it also requires a certain amount of capital investment. It is a systematic project with strategic planning and layout. It requires a lot of manpower and material resources to continuously support it, rather than simply sending a press release as your own brand marketing.
Online brand marketing is not about borrowing ideas
The core of brand marketing lies in differentiated marketing. In fact, the highlight of marketing lies precisely in the personality of an enterprise that is different from other enterprises in the same industry. So what you copy may not be suitable for you.
Online brand marketing is not a press release release
Online brand marketing is a long-term strategic plan, which is to formulate planned goals based on the company's own situation and industry status. The goals vary with different periods. Of course the marketing methods will also be different.
Conventional practices for business brand management and Internet thinking
Conventional practices for business management brand
Develop products to meet customer needs
Market, establish channels, and advertise
Develop , follow others, single method, high investment, poor effect
Internet thinking and practice
Network layout global control and comprehensive coverage truly allow brand information to spread to every corner of the Internet and reach directly into the hands of users
Many companies believe that there is Technology will develop, but many industries are homogeneous. The homogeneity of technology brings about the homogeneity of products. What we want to explore is why, under this background, some companies have high prices for their products and some have low prices, or even two products produced by the same company have very different OEM prices. What is the core reason? It is the brand. It’s different! What exactly is a brand? It turns out that people talk about a brand in terms of popularity and reputation. In fact, these are all methods of the past. In the new media era, what should consumers do when they want to buy products that they don’t usually pay attention to? The simplest way is to search through Baidu Taobao, and all the information will be there. It doesn’t matter whether the brand is famous or not! But through the Internet, consumers will Have an overall impression of your brand. In other words, in the new media era, a very direct way to spread your brand is to present your brand image completely at once! Let users have an understanding of your products and your brand. A clearer understanding, a deeper impression, more recognition, and more trust, thus truly achieving ultra-high conversion.
Traditional brand promotion is restricted by Internet channel services. Rice transplanters usher in new opportunities for enterprises
Internet brand promotion methods have the same characteristics as other promotion methods and require strong resource channels, such as Generally speaking, the more you advertise on well-known TV channels and well-known TV programs, the greater the effect. The same is true for Internet brand promotion. The more you can have a say on authoritative websites and first-line websites, the more you can receive. to the effect. This is also difficult for ordinary enterprises to achieve. This requires a professional organization, a professional company with strong Internet channel resources. As the leader of domestic e-commerce, Black Spider, one of its sub-brands, rice transplanters, does quite well. Yes, it brings new opportunities for traditional companies to build brands and increase online customers.
Brand recognition service sub-brand rice transplanter quickly and professionally establishes brand awareness through Internet channels
What is different from other Internet service models is that Henan Black Spider E-commerce Co., Ltd. is based on the analysis of overall Internet channels and customer characteristics. Through professional data analysis and competition research, and Internet channel expert services, we help enterprises formulate overall Internet channel strategies, conduct channel management based on strategic planning, and enable corporate e-commerce to truly come to fruition, making corporate Internet channels more systematic, comprehensive, and long-term. Its brand recognition service sub-brand, Rice Transplanter, integrates rich Internet media resources and a team of experts to help traditional enterprises quickly and professionally establish brand awareness through Internet channels, create a good online reputation, quickly achieve a sudden increase in fans, and establish the best brand. effect.
If your enterprise is a traditional enterprise
If you want to transform to e-commerce but have no way to start
If you feel that the transformation to e-commerce is clueless and directionless
If you are transforming to e-commerce Encountering bottlenecks in the business process that cannot be solved
If you have made small achievements on the road of transformation, but are unable to achieve a big breakthrough
Enter Black Spider Internet channel experts to truly become famous all over the world