Brand promotion is an important part of the process of brand establishment and maintenance. It includes communication planning and execution, brand tracking and evaluation, etc. No matter how good the brand creativity is, it cannot become a strong brand without the support of strong promotion and execution. Moreover, brand promotion emphasizes consistency, and every detail in the execution process must be unified. The devil is in the details. The company that does the best in this regard is McDonald's. The decorations of McDonald's fast food restaurants all over the world are all the same style. No matter which country or city you are in, as long as you walk into a McDonald's fast food restaurant, you will strongly feel the affinity and affinity of the brand. appeal, so brand effect is very important, what should we do? Five major misunderstandings about traditional corporate brand marketing
Quantity wins without brand
Many companies believe that product brand promotion relies on the quality of the product itself , quality determines everything, there is no need to spend energy on marketing. Product quality is important, but in the rapidly developing information age, no matter how good the product is, it needs marketing. The traditional idea that the aroma of wine is not afraid of the depth of the alley should be abandoned.
Online marketing, lower cost
This misunderstanding is because such enterprises lack an in-depth understanding of brand marketing. Although online brand marketing is very cost-effective, it also requires a certain amount of capital investment. It is a systematic project with strategic planning and layout. It requires a lot of manpower and material resources to continuously support it, rather than simply sending a press release as your own brand marketing.
Online brand marketing is not about borrowing ideas
The core of brand marketing lies in differentiated marketing. In fact, the highlight of marketing lies precisely in the personality of an enterprise that is different from other enterprises in the same industry. So what you copy may not be suitable for you.
Online brand marketing is not a press release release
Online brand marketing is a long-term strategic plan, which is to formulate planned goals based on the company's own situation and industry status. The goals vary with different periods. Of course the marketing methods will also be different.
The difference between conventional practices for business brand management and Internet thinking
Conventional practices for business management brands
Develop products to meet customer needs
Market, establish channels, and advertise
Develop , follow others, single method, high investment, poor effect
Internet thinking and practice
Network layout global control and comprehensive coverage truly allow brand information to spread to every corner of the Internet and reach directly into the hands of users
Many companies believe that there is Technology will develop, but many industries are homogeneous. The homogeneity of technology brings about the homogeneity of products. What we want to explore is why, under this background, some companies have high prices for their products and some have low prices, or even two products produced by the same company have very different OEM prices. What is the core reason? It is the brand. It’s different! What exactly is a brand? It turns out that people talk about a brand in terms of popularity and reputation. In fact, these are all methods of the past. In the new media era, what should consumers do when they want to buy products that they don’t usually pay attention to? The simplest way is to search through Baidu Taobao, and all the information will be there. It doesn’t matter whether the brand is famous or not! But through the Internet, consumers will Have an overall impression of your brand. In other words, in the new media era, a very direct way to spread your brand is to present your brand image completely at once! Let users have an understanding of your products and your brand. A clearer understanding, a deeper impression, more recognition, and more trust, thus truly achieving ultra-high conversion.
Spider Internet Rice Transplanter helps companies build brand awareness and create the best brand effect
The methods of brand promotion can be said to be diverse, from traditional word of mouth to the current outdoor advertising, newspapers and magazines, television and radio stations and internet. It can be said that the methods of brand promotion are constantly evolving and growing with the development of the times. The current Internet brand promotion method has become a popular brand promotion method for enterprises due to its low entry threshold, long lasting effect, affordable cost, and large influence on the number of people. The brand promotion of rice transplanters under Black Spider is in the service of enterprise brand promotion. Just doing a great job.
What is different from other Internet service models is that Henan Black Spider E-Commerce Co., Ltd. is based on the analysis of overall Internet channels and customer characteristics, through professional data analysis and competitive research, and through Internet channel expert services, it helps companies formulate overall Internet channels. Strategy, based on strategic planning, channel management is carried out to truly implement corporate e-commerce and make corporate Internet channels more systematic, comprehensive and long-term. Its brand recognition service sub-brand rice transplanter integrates rich Internet media resources and an expert team , helping traditional enterprises quickly and professionally establish brand awareness through Internet channels, create a good online reputation, quickly achieve a sudden increase in fans, and establish the best brand effect.
If you do it, don’t do it. If you do it, do it the best
Strength can help an enterprise go further.
Quick transformation, are you ready? Black Spider looks forward to cooperating with you
Black Spider Internet Rice Transplanter helps companies build brand awareness and create the best brand effect