Brand is an intangible value, and it is an inevitable choice for the long-term development of enterprises. Brand is an intangible value, and it is an inevitable choice for long-term development of enterprises. Many business owners also want to build their own brands and work very hard on products and services, but they have never formed a so-called brand in the market. In fact, the problem lies in the company's brand promotion.
Brand is the most precious asset of an enterprise
The market competition in China has actually developed into the stage of brand war, that is, the competition for the core advantages of the brand. Competition without a brand is powerless competition, without brand support. Commodities are fragile commodities, and a market without a brand foundation is not an occupied market at all. Therefore, many business circles and investors have realized that brand is the most precious asset of a company.
Five misunderstandings in industrial brand marketing
Quantity wins without branding
Many companies believe that product brand promotion relies on the quality of the product itself. Quality determines everything. There is no need to spend energy on marketing. Product Quality is important, but in the rapidly developing information age, no matter how good a product is, it still needs marketing. The traditional idea that the aroma of wine is not afraid of the depth of the alley should be abandoned.
Online marketing, lower cost
This misunderstanding is because such enterprises lack an in-depth understanding of brand marketing. Although online brand marketing is very cost-effective, it also requires a certain amount of capital investment. It is a systematic project with strategic planning and layout. It requires a lot of manpower and material resources to continuously support it, rather than simply sending a press release as your own brand marketing.
Online brand marketing is not about borrowing ideas
The core of brand marketing lies in differentiated marketing. In fact, the highlight of marketing lies precisely in the personality of an enterprise that is different from other enterprises in the same industry. So what you copy may not be suitable for you.
Online brand marketing is not a press release release
Online brand marketing is a long-term strategic plan, which is to formulate planned goals based on the company's own situation and industry status. The goals vary with different periods. Of course the marketing methods will also be different.
Conventional practices for business brand management and Internet thinking
Conventional practices for business management brand
Develop products to meet customer needs
Market, establish channels, and advertise
Develop , follow others, single method, high investment, poor effect
Internet thinking and practice
Network layout global control and comprehensive coverage truly allow brand information to spread to every corner of the Internet and reach directly into the hands of users
Many companies believe that there is Technology will develop, but many industries are homogeneous. The homogeneity of technology brings about the homogeneity of products. What we want to explore is why, under this background, some companies have high prices for their products and some have low prices, or even two products produced by the same company have very different OEM prices. What is the core reason? It is the brand. It’s different! What exactly is a brand? It turns out that people talk about a brand in terms of popularity and reputation. In fact, these are all methods of the past. In the new media era, what should consumers do when they want to buy products that they don’t usually pay attention to? The simplest way is to search through Baidu Taobao, and all the information will be there. It doesn’t matter whether the brand is famous or not! But through the Internet, consumers will Have an overall impression of your brand. In other words, in the new media era, a very direct way to spread your brand is to present your brand image completely at once! Let users have an understanding of your products and your brand. A clearer understanding, a deeper impression, more recognition, and more trust, so as to truly achieve ultra-high conversions. In terms of Internet brand promotion, the Black Spider rice transplanter has something that everyone can learn from, and can truly help companies shape their positive brands. image, deeply trusted by traditional enterprises.
The brand cognitive service sub-brand rice transplanter points the way for traditional enterprises’ online brand promotion
As an expert in Internet channels, Spider has a professional e-commerce team and advanced facilities and equipment, and its staff are skilled in business operations. , which is something that many e-commerce companies cannot do. At the same time, Black Spider follows the development trend of the times and creates an Internet channel expert model. It uses professional and centralized operation services to help enterprises plan, build and operate Internet channels, quickly enter Internet channels, connect with more Internet channel resources, and realize Internet channel transformation. , is very worthy of recognition and praise. Its brand promotion department, Rice Transplanter, has pointed the way for online brand promotion of traditional enterprises.
More than % of Internet users search and obtain information through search engines, online news and other applications. Internet channels have become the first channel for user cognition, and the factors affecting consumer purchases are the experience and evaluation of the top three netizens and online media. Reports, information volume. % of Chinese online consumers said word-of-mouth is a factor that affects purchase. The main business function of the Black Spider rice transplanter is to establish a good reputation among corporate users through multi-platform and multi-channel resources on the Internet, enhance the positive image of the brand, so that the company can truly stand out from the competition and quickly establish online brand awareness.
If you do it, don’t do it. If you do it, do it the best
Strength can help an enterprise go further.
Quick transformation, are you ready? Black Spider looks forward to cooperating with you
Corporate brand value is unlimited. Black Spider Internet Rice Transplanter helps companies build online brands.