Henan Black Spider E-Commerce Co., Ltd.

Under the Internet economy, traditional marketing management has suffered an unprecedented impact, and brand marketing paths are undergoing earth-shaking changes. As a sublation of the traditional industrial economy, the Internet economy has its own unique characteristics and advantages. With its continuous development, it is inevitable to impact and change the brand marketing concepts established under the traditional industrial economy in the past. So, under the general trend of the Internet, how should enterprises change when they have no direction, no talents, and no team? As an expert in Internet brand recognition, Black Spider Transplanter leads traditional enterprises to transfer to the Internet. What should traditional enterprises do in terms of brand marketing and promotion? What changes?, Transformation from better to faster
Driven by the Internet, today's market competition can no longer be described as fierce, but cruel is more appropriate. What products face every day is no longer competition within a certain region or market, but competition from similar products across the country or even the world. As people say, the existence of the Internet has reduced the competition of many traditional enterprises from small ponds. Rushed to the sea to compete. Faced with an increasingly cruel environment and a large number of homogeneous products, how can companies stand out? Only speed can break out of the encirclement.
Therefore, in the era of Internet economy, we must pay attention to the transformation from better to faster. Always adhere to the principle of faster, launch products quickly, quickly allow products to sense user needs, quickly listen to and collect user feedback, quickly adjust and modify based on feedback, continuously upgrade and evolve, and quickly introduce new ones, so as to continuously correct the direction of future development and be more timely To meet consumer needs, always keep running small and fast, and accelerate product updates and iterations, only in this way can we ensure that we avoid being eaten up in the brutal competition. Of course, the Internet economy pursues faster speed and advocates running, brother, but it is not better to abandon it completely. Faster is for better innovation. Only by continuous innovation and continuous updating and iteration can we meet consumer requirements to the greatest extent and be truly better.
One of the keys to the rapid rise of Mi phones in the red ocean of the mobile phone market is that they are faster. Every update of Xiaomi's mobile phone system adopts and improves user suggestions as quickly as possible. As long as Mi Fans make a suggestion, it only takes one week after Xiaomi adopts it to quickly improve and release it. This is three to five years faster than traditional mobile phone companies such as Nokia. Without updating the system, Apple once a year and Google once a quarter are not a little bit faster. This kind of speed meets the needs and experience of customers at all times. The success of Xiaomi mobile phones is not surprising
. Transformation from point, line, and surface to point and surface
In the traditional economy, product channels are generally general distribution wholesalers, wholesalers, wholesalers, and terminal retail consumers, following a point, line, and surface model. In the Internet economy, due to The Internet has the characteristics of being from point to point, and the channels are more vertical and flat. Products can be directly targeted at consumers without going through middlemen, which greatly reduces the layers of price increases by middlemen and reduces the cost of products.
What follows is that, in the past, companies that relied solely on financial strength to occupy the commanding heights of communication have increasingly lost their advertising revenue in proportion to their capital investment. However, some new companies are making full use of Internet thinking in the Internet economy. , starting from Dianmian, relying on its own excellent creativity to make a prosperous business, and obtained unexpected gains. Therefore, with the advent of the Internet economy, enterprises must pay attention to the transformation from point-to-point to point-to-point.
However, achieving this transformation is not easy. In the Internet economy, there is a nuclear explosion of information. How to make your brand attract widespread attention and make your products stand out in a market with serious homogeneity? Black Spider Rice Transplanter Internet brand recognition experts play a vital role in this .
The Spider Rice Transplanter team proposed that when participating in market competition, companies should fully segment the market, identify market opportunities, create exclusive brands for target groups, and use this to quickly leverage the market. .
Internet brand recognition experts of Spider Rice Transplanter integrate rich Internet media resources and a team of experts to help you quickly and professionally establish brand recognition through Internet channels. It is very good to start from the user's perspective to explore product selling points, promote product advantages, conduct a large amount of network user data research, organize a large number of user intention keywords, so as to carry out multi-platform and multi-channel marketing promotion across the entire network, and establish positive brand information. Let customers understand you, recognize you, recognize you, trust you, and then purchase your products or services. This requires integrating a large number of media resources, a large number of relevant information sending platforms, and optimizing more keywords for intended customers to achieve full network information coverage. , so that customers in need can really find you in the first time and reach a deal, and truly lead enterprises to quickly move to Internet channels.